SAS Training

Digital Marketing

MODULE 1:

BASICS OF MARKETING

Introduction to Marketing' Understanding Marketing Mix B2B, B2C, B2B2C Marketing Getting Branding Strategies

MODULE 2:

INTODUCTIONOFDIGITALMARKETING

What is Digital Marketing?
The growth of Online Marketing Detail Knowledge of Online Marketing Understand Marketing Process Digital Marketing Strategy Inbound & Outbound Marketing Why D.M Wins Over Traditional Marketing?

MODULE 3:

GRAPHIC DESIGNING FORMARKETING

Graphic Designing Fundamentals Designing Online Documents Create Amazing Posters

MODULE 4:

VIDEO MARKETING FUNDAMENTALS

What is Video Marketing? Importance of Video Marketing Creating Explainer Video Learn Different Method of Making Videos

MODULE 5:

SEARCH ENGINEOPTIMIZATION

What is SEO? Content Optimization Keyword Planning & Selection On Page SEO Off Page SEO & Link Building Local SEO

MODULE 6:

SOCIAL MEDIA OPTIMIZATION FORBUSINESS

Social Media Introduction Exploring Social Media Networks For Business Create Your Facebook Page For Business Create Linkedin Company Page Business Presence on Twitter

MODULE 7:

PROFESSIONAL BLOGGING

Introduction to Blogging Blogging Best Practices How to Viral Your Blog Method of Earning from Blog

MODULE 8:

GOOGLE ANALYTICSFUNDAMENTALS

Introduction to Google Analytics Essential Google Analytics Reports Installing Google Analytics Tracking on Website Traffic & Behaviour Reports How to Setup Goals

MODULE 9:

EMAIL MARKETING

Importance of Email Marketing How to write effective and attractive mails Email Strategies Email Marketing Tool Best Platform to do Email Marketing How to do Bulk Emailing

MODULE 10:

LEAD GENERATION

What is Lead Generation Understand Lead Generation for Business Why Lead Generation is Important Understand Landing Pages Best practices of Lead Generation

MODULE 11:

PROFESSIONAL CONTENTMARKETING

Introduction to Inbound Marketing Understanding Content Marketing Creating Content Ideas for Business Effective and Attractive Content Writing Understand Online Influencers

MODULE 12:

GROWTH HACKINGMETHODS

Introduction to Growth Hacking Growth Hacking Tricks Case Study of Growth Hacking

MODULE 13:

SOCIAL MEDIA STRATEGY

Endorsement Publishing Social Media Monitoring Online Reputation Management Social Awareness and Reach Methods

MODULE 14:

MOBILE MARKETING

Mobile Landscape in India Mobile Website Optimization SMS & Whatsapp Marketing Mobile App Marketing

MODULE 15:

YOUTUBE FUNDAMENTALS

Making Money with Youtube Video Ads on Adwords Create Your Own Youtube Channel Create video and Library Real Time Analytics

MODULE 16:

PAYMENT GATEWAY

Payment Gateway in India Collecting Online Payment Application and Documentation Web Store using Payment Gateway Integrating Payment Gateway

MODULE 17:

E-COMMERCE MODEL

Introduction to E-commerce Website Variations Fundamental of Amazon and Flipkart Platform Marketplace Selling

MODULE 18:

ONLINE MONEY MAKING

Different Methods to Generate Money Online How to Search Your Niche Earning with Google Adsense Affiliate Marketing Models

MODULE 19:

ADSENSE FUNDAMENTALS

What is Adsense How to Get Approved for Adsense Tricks to get Adsense Approval by Google

MODULE 20:

DIGITAL MARKETING INTERVIEW PREPARATION

How to face Interview Interview Do's & Don'ts Interview practices

MODULE 21:

SOCIAL MEDIAADVERTISING

Introduction to Social Media Ads Facebook Ad Manager Instagram Advertising Twitter Advertising Linkedin Advertising

MODULE 22:

ADVANCED SEO

Website Content Optimization Webmaster Audit Back Link Strategies Internal & External Links E-commerce SEO Measuring SEO effectiveness

MODULE 23:

ADVANCED GOOGLE SEARCH ADVERTISING

Dynamic Ads Call Only Campaigns Conversion Tracking Method Campaign Analysis Advanced Bid Management

MODULE 24:

SHOPPING ADVERTISING

Google Merchant Centre Shopping Ad Campaign Dynamic Remarketing Ads Shopping Campaign Practices

MODULE 25:

GOOGLE ADS & PPC

Introduction to Paid Marketing Strategies Google Ads Types Introduction to Search Ads Google Adwords Search (PPC) Advertising Search Campaign Practices Create Your Campaign Create Your Ad Groups

MODULE 26:

GOOGLE DISPLAY NETWORK ADVERTISING

Introduction to Google Display Network Launching Display Campaign Display Campaign Creation App Install Campaigns Reach Potential Customer through Display Network

MODULE 27:

WEBSITE PLANNING &CREATING

Wordpress Website Creation Advanced Wordpress SEO, Google Console & Analytics Setup Wix

MODULE 28:

REMARKETINGADVERTISING

Data Based Remarketing Search Remarketing Ads Display Remarketing Ads Facebook Remarketing

MODULE 29:

PERSONALITYDEVELOPMENT

Motivation Leadership Skills Interpersonal Skills Stress Management Interview Skills Setting Goals and Implementation Attitude and How to Work on Them How to present yourself powerfully