Digital Marketing

Digital Marketing Course in Delhi

Digital Media spends are on an increase globally and India is leading the trend with over 32% annual growth.  As the Internet and new media space in India continues to grow at a skyrocketing pace, the demand for skilled digital marketing professionals is becoming stronger by the day. In the next two years more than 1,50,000 jobs are expected to be created in the digital marketing space as more Indian companies utilize online marketing & social media platforms to bolster business.We have designed the 'Certification Program in Digital Marketing’ to empower professionals and entrepreneurs to reach their digital marketing goals. Our Project based teaching methodology covers both the strategy and implementation techniques which help you develop tangible skills.

Whether you want to kick-start an exciting, dynamic career in a fast growing industry or grow your business using digital marketing, this is the perfect digital marketing course for you!

 

A Small Sampling of What You’ll Learn in this Course:

Module 1 :- Introduction To Digital Marketing What is Digital Marketing?

  • Digital Marketing Process
  • Benefits of Digital Marketing over traditional Marketing
  • Performance Evaluation
  • Digital Marketing Tools and Techniques
  • Latest trends in Digital Marketing

Module 2 :- Web Creation using WordPress 

  • Get started with Website Development
  • Domain and Hosting
  • Link Buildup and Domain servers
  • Installing and Configuring WordPress
  • WordPress Dashboard
  • Building dummy websites for practice
  • Creating first post
  • Plugins and customization

Module 3 :- Search Engine Optimization SEO-(On-page - Off Page) 

 
  • What is SEO
  • Difference Between On-Page SEO and Off-Page SEO
  • Keyword Research
  • URL Structuring and Meta tags
  • Content Management
  • Sitemap and Backlinks (Do Follow and No Follow Backlinks)
  • Google and Alexa Ranking
  • Directory Submissions (Article, Press Release, Blog, Comment, Classifieds)
  • Image Optimization
  • Heading Tags
  • RSS Feeds
  • Technical optimization
  • Localization / Co-citation
  • Link Building Strategy

Module 4 :- Search Engine Marketing 

 
  • SEM Overview
  • Learn about Google Search
  • Personalized Marketing at Internet scale
  • Google Adwords, Yahoo Search marketing and Microsoft AdCenter
  • Pay Per Click (PPC) and its features
  • Conversion rate and quality score
  • PPC Campaigns
  • Setting up campaign goals
  • Formulating effective management
  • Market Analysis
  • Ad Writing Techniques
  • Campaign Managements
  • Landing Page Creation
  • Bid Management Plan
  • Understanding Visitor’s Mind
  • Performance Tracking
  • Report and Analysis
  • Testing

Module 5 :- Social Media Marketing/Measurement of ROI 

 
  • Social Media Marketing Overview
  • Importance of Social Media Marketing
  • Facebook Marketing
  • Linkedin Marketing
  • Twitter Marketing
  • Video Marketing
  • Email Marketing
  • Lead Generation
  • Online Advertising
  • Mobile Marketing
  • Measurement of ROI
  • Understanding Qualitative Feedback
  • ROI measurement Framework
  • Tools to measure ROI

Module 6 :- Email Marketing 

 
  • What is Email Marketing?
  • Why it is necessary?
  • Creating Email Content
  • Emails and Newsletters
  • Email Deliverability
  • ISP, MX Record, Hosting Facility, IP/DNS, MTA, etc.
  • Email Design and Template
  • Lead Generation Through Emails
  • Life Cycle Emails
  • Digital Marketing Strategy Toolkit
  • Email Campaign Management
  • A/B Testing
  • Email Exchange Program

Module 7 :- Inbound Marketing & Lead Generation 

 
  • Attracting Potential Customers
  • Increasing Conversion Rate
  • Engagement Magnets
  • Audience Aggregation
  • Landing Pages
  • Engaging Visitors On Website
  • Understanding Lead generation
  • Lead Generation using Emails
  • Getting started with Conversion Rate Optimization
  • Testing

Module 8 :- Mobile Web & SMS Marketing 

 
  • Learn about Mobile Devices
  • Mobile Marketing and Social Media Marketing
  • Basics of Mobile Marketing
  • Industry based terminology
  • Creating Responsive and Mobile friendly websites
  • Using Tools to build mobile apps
  • Targeting Ads on Apps and search engine through location
  • Content Management on Mobile
  • SMS Marketing
  • Building apps on multiple platforms like Android, iOS, Blackberry, etc.

Module 9 :- PPC-Google Ad-Word - Yahoo – Bing 

 
  • PPC and Google Adwords Overview
  • Creating Adwords Account
  • Building First campaign
  • Keyword Analysis and stuffing
  • Display advertising
  • Maintianing Quality Score and CTR
  • Remarketing campaign
  • Payment options
  • Geo Targeting
  • Google Analytics linking
  • Overview and comparison of Bing and Yahoo PPC

Module 10 :- Google Analytics- Performance Measurement & Reporting 

 
  • Introduction to Web Analytics
  • Getting started with Google Analytics
  • Functionalities of Google Analytics
  • Content Performance Analysis
  • Google Adsense and Site Search
  • E-commerce Tracking
  • Social Media Analytics
  • User Analysis
  • Getting valuable insights and reporting
  • Social CRM and Analysis

Module 11 :- E-Commerce & DotCom Web Marketing 

 
  • Understanding E-commerce Marketing
  • E-Commerce Marketing
  • The Indian E-commerce System
  • Building E-Commerce Website
  • Using Woocommerce
  • Integrate Payment Gateway
  • Integrate Logistic Services
  • Setting up SaaS Store
  • Shopping ads
  • Store registration
  • Uploading products

Module 12 :- Amazon Seller Center optimization 

 
  • How can write Meta tag
  • How Write Description
  • Products Description
  • Keywords Set up for Products
  • Price Optimization
  • Reviews
  • Filter of unnecessary Keywords
  • Images Optimization
  • Social Prove
  • Amazon PPC
  • Add Search Term
  • Products Listing Tools for Amazon

Module 13 :- Content Marketings

 
  • Quality Content Creation
  • Importance of quality content
  • Content marketing Tips
  • Developing Plagiarism free content
  • Writing Headlines and Sub-headings
  • Keyword research and analysis
  • Articles, Blogs, Classifieds, Press Release
  • Keyword Placement
  • Keyword density
  • Article submission
  • Creating SEO based content
  • Tools for writing content
  • Where to get relevant content?

Module 14 :- Online Reputation Management 

 
  • What is Online Reputation Management?
  • Why is it extremely necessary for the business?
  • Learning ORM scenario
  • Tackling negativity over the Internet
  • 10 ORM Commandments
  • Using tools to monitor online reputation
  • Ways to build a positive image of the brand

Module 15 :- Google Adsense (Blogging) 

 
  • Introduction to Google Adsense
  • Learn to get approved by Google Adsense
  • How to earn money from Adsense?
  • Creating and maintaining Google Adsense account
  • Right placement of ads on your web page
  • Building blogs with free themes
  • Learn how to increase the worth of your ads
  • Get more and more visitors on your blog.

Module 16:- Affliate Marketing 

 
  • Affiliate marketing Overview
  • The 3 A’s of Affiliate marketing
  • Learn how to get thousands of dollars using Affiliate marketing
  • Affiliate marketing history
  • Affiliate marketing in India
  • How to become an entrepreneur?
  • Creating an Affiliate marketing account
  • Get approved as an affiliate
  • Top affiliate companies to work with
  • Live examples and potential earnings

Module 17:- Digital Marketing Strategies 

 
  • Getting started with Digital marketing
  • Setting up a goal
  • Building marketing funnel
  • Getting customer details
  • Learning about customer’s awareness, interest, action and desire
  • Call-To-Action (CTA)
  • Creating a lead magnet to attract customers
  • Driving traffic to the website
  • Building quality content
  • Website optimization
  • Social media and keyword analysis
  • Reporting and analysis
 

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